The Internet Promotion Strategy on Consumer Buying Behavior
نویسندگان
چکیده
منابع مشابه
consumer behavior pattern and internet marketing strategy: home appliances industry
iran home appliances producers are challenged by the many foreign competitors. these companies can employ information and communication technology for improvement of the competitiveness. so in this paper, the identification of internet marketing strategies and the consumer behavior have been analyzed by grounded theory. the research shows that, internet marketing strategy (ims) can be classifie...
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ژورنال
عنوان ژورنال: South Asian Research Journal of Business and Management
سال: 2019
ISSN: 2664-3995,2664-6757
DOI: 10.36346/sarjbm.2019.v01i03.006